IRRICAD distribution partnership with Netafim in China


Feb, 2018

Lincoln Agritech Limited recently signed an exclusive distribution agreement with Netafim (Guangzhou) Agricultural Technology Co Ltd in China. It is one of the subsidiaries owned by the Israeli firm, Netafim, a global leader in smart drip and micro-irrigation solutions. The Guangzhou company will distribute and support Lincoln Agritech’s irrigation design software IRRICAD™ in the Chinese market.

This agreement comes on the back of a ten-year relationship with Netafim who switched from using a competitor product to solely using IRRICAD in all their global offices. The agreement is aimed at strengthening Lincoln Agritech’s local presence in the emerging Chinese market, where increasing investment in irrigation has been largely driven by government policy towards efficient irrigation in agricultural production.

“We are confident that our newly established distribution partnership with Netafim, will deliver more efficient use of irrigation water to Chinese farmers through improved design, and better equipment choices. IRRICAD, our irrigation design software is sold in over 80 countries and is recognised as the leading irrigation design software worldwide. It is now available in Mandarin and will help Chinese farmers and the Chinese Government manage their water resources more efficiently. That is good for the Chinese people and is good for the planet.” said Peter Barrowclough, Lincoln Agritech CEO.

He emphasised that the sheer size of China’s irrigation market potential, which shows rising demand for advanced irrigation design and equipment aligns well with the company’s strategy. IRRICAD is a premium and integrated solution for irrigation designers worldwide. It is expected to have a large customer base among institutions that specialise in irrigation design, including government design institutes, universities and irrigation supply companies.

New Zealand Trade and Enterprise (NZTE) has provided significant support to Lincoln Agritech in growing IRRICAD’s awareness in the Chinese market in both the public and private sectors.

Lincoln Agritech is a multidisciplinary research and development company owned by Lincoln University delivering leading-edge science and engineering knowledge and technologies.


Image: Stephan Titze, Head of the APAC Division and the China Chairman of Netafim signs the IRRICAD Chinese exclusive distribution agreement with Peter Barrowclough, Lincoln Agritech CEO.
IRRICAD distribution partnership with Netafim in China